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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Just not sure why or how Amazon is able to falsely promote “savings’ on Prime Days and continue to rake it in. I’ve checked on items I’ve purchased on Prime Day later & in most instances the regularly offered price is the same as it is on Prime Day. And a couple of times I’ve found it to be less. I’m sure there are valuable items offered at a discount–and those are “on the clock.” That is what will hold people’s attention. Plus, items placed in the cart will time out. So impulse purchases are continuously made.
Honestly, it is so sad how much Amazon is using decades old techniques to con people into making a purchase & believing they have gotten “a deal.”
DROP your Amazon Prime membership. Take a step back & if you have items in your cart–leave them there until you get the min $25 to get free shipping. Often I think you’ll find you have items in your cart that looked good at the time, but you rethink later.
Yes, having dropped my membership I am STILL ordering from Amazon. But the savings I’m accruing by using this method has dropped my monthly spending by more than half. Now I see my savings account increase instead of holding or decreasing each month. Feels good. Real good.
Funny. This is Amazons spin, however, others see this data differently…
Last Friday, on CNBC, a group of retail analysts and Stock Market fund managers say that Prime October was a flop. Even though “millions” showed up for the sale, the dollar amount per transaction was 20% less than sales generated in Prime Day, this past summer.
What this says to investors, is that the consumer is indeed holding back on spending which is always noticed on the amount spent per transaction, rather than the amount of people who showed up for the Sale.