Email a copy of 'What Happened to eBay's Loyalty Program?' to a friend
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.




How ironic. The letter sent to the proud seller about his membership in the “loyalty program” was “signed by Mark Flaa, Director of Sneakers at eBay, whose LinkedIn profile shows he’s no longer employed at eBay as of April 2022”.
So eBay couldn’t even hold on to the guy who sent the letter to the seller, because he LEFT THE COMPANY.
eBay just can’t seem to do this right, can they?
This is the first I’ve heard of the “Top Star” program. I remember eBay killing eBay Bucks. 🙁 I never earned a lot of $$ with eBay Bucks, but it was still a welcome reward!
It makes sense that “focus categories” would perform better. eBay has been putting MUCH more effort into promoting sneakers, watches, and sports cards the last few years. It would be NICE if they’d treat all categories and all sellers (or at least TRS) equally!!!
Ebays loyalty program went to the same place as Ebays credibility. DOWN THE DRAIN