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Etsy Publishes Guide to Help Sellers Reach Buyers in India

Etsy Publishes Guide to Help Sellers Reach Buyers in India

While typically marketplaces help international sellers reach North American and European customers, Etsy published a guide on Monday to help US sellers who wish to reach buyers in India.

Etsy said it is investing in marketing to help buyers in India discover Etsy and sellers’ shops, as well as helping sellers in India.

The first hurdle for Etsy sellers is payments. Even though it already handles payments on behalf of buyers and sellers, Etsy sellers who wish to sell to customers in India must take an extra step and enroll in India Payments, which is powered by Razorpay.

“Orders made through India Payments will be eligible for Etsy’s Purchase Protection program,” Etsy said (be sure to read the details).

Sellers can also set different listing prices for orders shipped domestically versus internationally.

Sellers must also update shipping details and add their Goods and Services Taxpayer Identification Number (GSTIN).

International selling adds a level of complexity; for those interested in selling in India, see details in the August 15th Etsy Seller Handbook article.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.