Email a copy of 'Etsy Lowers the Bar for the Star Seller Program' to a friend
Loading ...
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Lower the Bar ?
JUNK IT !
Right on!
agree! This program has been crap since day one. All it does is cause unnecessary stress on sellers.
I knew they would…but not for the reasons most believe.
Since e-commerce sales have significantly decreased this year, I believe that Etsy doesn’t want a site filled with sellers that are losing their “Star Seller” badge due to slow consumer spending. So, for Etsy’s sake, they’ve reduced their Star Seller requirements.
And “yes” Etsy’s metrics are ridiculous and were generated by some brainless over paid marketing person who does not understand the Etsy retail market, nor how Etsy really works for Sellers.
I sell jewelry pieces priced over $250, with multiple sales within each Order. Since Etsy only uses “Orders” for their metric, Etsy never accounts for my MULTIPLE SALES PER ORDER, so I was constantly screwed for the Star Seller Badge, even though I generated over $2k monthly.
And the time that I purchased a product from another Etsy seller who sent me a message to thank me for my order. As a “buyer” I felt I didn’t need to respond, yet was dinged by Etsy for not responding. Etsy never took into account that Sellers are buyers too. So why ding my shop because I did not respond to another seller??
This place is run by people with clueless mindsets.
Etsy, Inc. (ETSY)
NasdaqGS – NasdaqGS Real Time Price. Currency in USD
52 Week Range 68.40 – 307.75
TANKING (YELLING)
Also agree! Better things to spend my time on. I have two shops and people can look at the reviews and know that I am a star seller by any measure! And what an arbitrary criteria. 10 sales and $300 or five sales and $300 makes no difference. If you answer inquiries in a timely fashion, have five star ratings and ship on time, what does the number of sales or dollar amount have to do with it? One sale or 100 sales, if you are doing it right you are a star seller. And how does lowering the number of sales to five make any difference? How many sellers have items pricey enough to reach that dollar amount with five sales? I wish Etsy would work on things that really matter for both sellers and buyers. And hey Etsy, how about completing or improving the features you already have before adding more half-assed ones?
Shun it.
It’s all such minutiae.
Real World Business can’t be bothered.
Clearly these “Stinky Metrics” are conjured by the hapless ignorant.
If they were forced to run a business, and the penalty for failure was death, they wouldn’t even try.
Gutless.
So the best these bullies can do is pick on us.
YES, we’re being BULLIED.
Where I come from, that’s a litigious offense.
Shun it.
It’s all such minutiae.
Real World Business can’t be bothered.
Clearly these “Stinky Metrics” are conjured by the hapless ignorant.
If they were forced to run a business, and the penalty for failure was death, they wouldn’t even try.
Gutless.
So the best these bullies can do is pick on us.
YES, we’re being BULLIED.
Where I come from, that’s a litigious offense.
I absolutely don’t care for star sh..t !
And I’m sure the visitors/buyers don’t care either.
The same goes for Etsy ads.
*** It’s 5 orders, not 5 sales.****
“How many sellers have items pricey enough to reach that dollar amount with five sales?”***
Answer….Lots of sellers do.
Many sellers, including myself, sell higher priced pieces of jewelry, while Etsy’s “Home and Living” category is also filled with higher priced items.
Etsy announced in a recent earnings call that 40% of their business is with buyers who purchase items at $250+, six times yearly. It’s the repeat customer who purchases at higher prices, who is now Etsys’ prime customer.