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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “Fanatics Gobbles Topps: Heartburn for Sports Retailers? eBay?”

  1. No surprise that they bought Topps. After all the exclusive deals with MLB, NFL, and NBA, Topps was pretty much a conclusion that Fanatics will buy the brand name.

    I do not like Fanatics, so my collecting of new stuff is over.

    Plenty of vintage cads to collect.

  2. Fanatics also needed the Topps printing and manufacturing plants. They had a bunch of contracts giving them the rights to make sports cards but no way to actually produce them. Fanatics might even choose to keep the well-known Topps brand for the cards rather than confusing buyers with a rebrand.

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