Email a copy of 'eBay Promotes Cost-per-Click Ads during Holiday Rush' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Do NOT use Cost Per Click Ads.
Turns out the employees are clicking them to milk ’em……
another way to stick their grubby hands deeper into sellers pockets
Its called desperation as Ebay continues to try to find ways to take money from their Sellers without a sale having been made. They finally announced that their buyer base had dropped 5% which means it was probably at least double that number and they continue to lose sellers due to Mangled Payments and all the issues people are running into with that. Pretty bad when the only way to show revenue growth is not a result of increased sales but only a result of finding ways to steal more money from their sellers without their sellers seeing additional sales.
I’d rather give my items away then ever be part of ebays pay for play scheme aka CPC.
CPC means you can buy your way into being an eBay success- which is unfair to smaller sellers
It also allows eBay to pick and choose winners and losers by manipulation behind the scenes.
It’s pure crime
Who gets to be seen should be judged by seller record, listing quality and price/service. Anything else is BS