Email a copy of 'As eBay Sales Decline, One Category Grows by Double Digits' to a friend
Loading ...
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Despite Iannone’s efforts to paint the double digit growth as a positive, the truth is not quite so rosy. eBay had previously seen consistent triple digit growth in this vertical, until Q2 2021 and now Q3 where they managed to only eke out double digit growth.
That means despite increasingly massive investments in marketing, sponsored events, influencer collaborations etc. *and* dropping the minimum prices and expanding brand eligibility for authentication, eBay is struggling to sustain growth in this vertical.
If the most promoted “golden child” vertical is struggling, that doesn’t bode well for the rest of the “focus verticals”, let alone the rest of the platform. But it’s OK because sellers will just keep buying more Promoted Listings….right?
Ebay back to its slow death, virus keep them alive for 2 years but getting back to normal, declining sales, mine are down 50%. If they think purses and sneakers are gonna pay the bills their worse then I thought. I have yet to see any commercials by ebay