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EcommerceBytes Editor Ina Steiner

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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “From the Editor – October 10, 2021”

  1. There are pros and cons to everything and my, not eBay’s, bottom profit line is only what matters, but on the surface I am very worried about paying eBay more money based on previous experiences with pay per click methods and having a already daily grief filled platform (eBay) for some of our selling.

    I’ve been on eBay since the beginning days and over the years also participated in many pay per click and impression opportunities elsewhere. Some good some bad. One thing I will say based on the current level of [key words ->] “overall daily grief” from eBay and eBay buyers (and Amazon for that matter), it is all a numbers game and if the net profit drops from eBay due to their desire of this method to produce a sale, I am of the mindset to simply take the money eBay earns monthly from us, and it is a fair amount, and invest that money in our own existing advertising formats referencing our website. Doing this and dropping eBay would work out ok for us, but perhaps not so well for others. I would personally favor it in regard to the previously mentioned grief level and freeing up a employee to handle something other than eBay for a large part of their day. So if it is a wash and things remain the same bottom line wise, then fine so what, but if the bottom line drops then it is time to invest elsewhere. As well, I would NEVER pay to point customers to a platform we didn’t own and where the customer was not mine should that external “opportunity” arise.

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