Email a copy of 'Etsy Tests Early 2-Day Sale on Christmas Ornaments' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Once you join Etsy, it’s not your business any more.
Pity the fools that don’t understand they could potentially end up paying Etsy 40% or more if they sign up for this. Imagine the 20% discount, and then getting hit with a 15% marketing fee (added to the listing fee, final fees and processing fees).
Time will tell how this holiday season will revolve. Latest data from Wall Street and the U.S. banking industry, is that consumers have a “boatload” in savings, however, are timid to spend money due to “Delta”. I do believe Etsy is nervous…because they already know how Q3 has added up, thus their latest marketing schema.
Etsys’ money is slowly evolving towards the affluent buyer…which is fantastic. Over 40% of their business is now with repeat buyers who spend $200+ per purchase. And, there are no logistic problems for sellers who spend money on “Priority mail with Insurance”.
It’s all about what sellers sell and who they sell to. It’s like the U.S. economy which is bifurcated…sellers who sell higher end products vs. whose who don’t. This sale is for sellers who are at the bottom of the food chain with products that can be found anywhere…for cheap.