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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Ebay just never seems to get anything right as this will cost them both Buyers and Sellers. Just another step showing that they fully plan on going after fewer Sellers and buyers in an attempt to to drive away the lower end clientele but somehow continue to show higher fees from fewer Buyers and Sellers while driving away those customers who originally what built Ebay into the company it was before the IPO and the replacement of the first completely inept CEO in a long line of them since.
They just continue to alienate more and more customers while trying to increase the average sale price but then still do not see the damage they continue to do to their customer base.
I’ve been tracking this one since June. Given how much CEO Jamie Iannone has been leaning into his “high value buyer” strategy lately, I find it odd he hasn’t yet mentioned this program in any earnings calls or the fireside chat he recently had with Goldman Sachs.