Email a copy of 'eBay CPC Ads Now Available to Business Sellers in Beta' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
For anyone interested in how Promoted Listings Advanced works, I have a discussion going in the community with screenshots.
https://ebay.to/3EA6MVO
We were lucky enough to get an early start in the Promoted Listings Advanced Beta Program and we are loving it! Listings that have the PLA running on them have seen a staggering surge in sales. The managed cost versus the effectiveness of producing the phenomenal increase in sales make adding PLA to select listings a no brainer. At first we started with some small A/B tests on a few of our product listings. We saw the sales pickup immediately. So much we added PLA to more and more listings. The results have been amazing. The added traffic and conversions have more than paid for the costs. Even after reducing the budgets, and on some listings removing PLA entirely, the listings are still holding their best match positions which we attribute to the number of recent sales on those listings. I am sure that once they allow more sellers into the PLA program, the effectiveness will wane, but until then we are glad that Ebay offered us the early invitation.
According to Joe DeMarco “Hubcap Joe”,
The minimum charge per click is….$1.00 !
That’s Great for Ebay, Poor for the Merchant.
Wiping out merchant profits has been the sport and hobby of Ebay.
So, unless you’re selling a Big BIG dollar item, it is not worth it.
$1.00 is the daily minimum spend, not per-click. The minimum cost-per-click is $0.02 cents.
Great idea!
Pay for the exposure you should already be getting (included in your store subscription and FVFs) …
NOT