Email a copy of 'eBay Snags Amazon Exec to Help Run Ads Program' to a friend
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.




Useless since most smaller sellers arent interested in paying for those ads/clicks.
Look at all the “super smart eBay genius’s” on Youtube. %99 are buying Walmart returns or getting goods a thrift store/garage sale. Does anyone think THEY will pay (when they may only have 1 of an item) to run ads?
Most of these people are sourcing goods form makers – since those makers DONT want their goods on eBay to begin with!
That leaves only the few big players – which is contrary to this womans statement(s).
It would be much easier to just “be good” to your sellers – its free, its easy, and it creates the good will thats needed to fix eBays issues.
Anyone know the exact date eBay is starting this. I need to remove what’s left of my items on ebay. I will stick with ecrater from now on. My sales have been better then eBay of late.
Ebay has not announced any start date as of yet as they are still designing the program from what I remember reading. As usual I am sure they will not waste any time doing Beta Testing as Ebay figured out long ago that using Sellers to debug their programs is much cheaper than having to pay for a department to do so. Also from what I have read this will be a voluntary program just as Promoted Listings is, although I am sure they will get higher priority in the Search Engine results. Of course this is all dependent on Ebays ability to figure out how to make that part of the Search Engine functional due to all of the previous changes to exclude Sellers items that did not comply with Ebays latest wishes gimmick to increase sales.