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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
So in other words, Ebay is looking to redesign the page so they can fit more advertising on it, especially more views of your competitors products at lower prices as they don’t care who makes the sale or at what price, just that a sale is made and they can report the GMS at the original asking price since those figures are not audited so they can just pull them out of the air, or pad them as needed to make Wall Street happy.
“Re-Architects” ?
What happened to “Re-Imagined” ?
Did it go on the junk term pile with “Re-Think ” ?
Ebay is a loser.
Ebay says, ““We are re-architecting it to break it into independent modules so different teams can develop and deploy changes and new designs without dependencies to other groups, allowing for exponential improvements in speed to market.””.
What this means is eBay will mess up the item view page so buyers will continue to ignore the description, Item Specifics and most of the other information, allowing them to then claim “I didn’t know” or further decry suddenly “learning” that the item they bought wasn’t what they IMAGINED because they never read the details.
We have problems with buyers who don’t read the description of our items, mostly because an 80-character title isn’t enough and nobody reads the “Item Specifics” or “Description” until AFTER they’ve made their purchase. Since many of our products are made of wood, and no two pieces of wood are alike, we explain that the actual item they get may be lighter/darker, etc. Part of this ignorance comes from using a smartphone to browse listings, rather than something with a real monitor, as eBay requires extra steps to scroll up or down to see the entire listing. And eBay’s Mobile app isn’t so good to start with.
This won’t help anything, but gives eBay’s programmers something to do – because you certainly don’t want them fixing the 3-1/2″ thick binder showing BUGS the site has accumulated since 1995, do you, eBay?
When eBay “Re-Architected” the Feedback page they “re-architected” the headings to be mismatched from the actual columns – a grade-school programming error, which would take about three minutes to fix and test. Despite pointing out the code error to “Support”, the problem, though minor, hasn’t been fixed in six months or more.
Watch for more problems with these new changes, as eBay never seems to beta-test anything, leaving that to buyers, sellers and others OUTSIDE of the company.
Good luck!
Looking up re-architect in the dictionary
“fix it till it breaks”