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Sellers React to Amazon Brand Protection Efforts

Sellers React to Amazon Brand Protection Efforts

Amazon updated sellers on its brand protection efforts on Thursday, saying it helps protect not only brands, but small- and medium-sized business that offer authentic products as well.

Amazon shared a link to its first Brand Protection Report (PDF format) that it released last month, writing:

“In May, 2021, we released our first Brand Protection Report, which outlines the work we’re doing to ensure that customers are able to shop from authentic products, and to protect you – the brands and millions of small and medium-sized businesses that offer authentic products for sale in our store.”

Amazon explained that it used both technology and people in its efforts: “We leverage advanced machine learning capabilities and expert human investigators to proactively protect our store from bad actors and bad products. In 2020, we prevented over six million attempts to create new selling accounts, stopping bad actors before they published a single product for sale.”

That prompted one seller to write, “Careful what you wish for… Would you rather have Amazon’s AI reviewing listings or seller support humans? I think we have all experienced the folly of both.” Other sellers shared their own reactions as well.

The post came a day after Amazon wrote about its efforts to crack down on fake reviews, which you can find on AboutAmazon.com.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Sellers React to Amazon Brand Protection Efforts”

  1. Its all BS to protect brands that pay them back end money AND to insure they dont get sued for selling fake items – its for no ones benefit except themselves – no mater how they wrap it!

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