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How to Get 2-Day Delivery Badge on Walmart

How to Get 2-Day Delivery Badge on Walmart

Merchants who use Amazon’s FBA fulfillment service get an edge by having their listings feature the Prime badge. Those who list on Walmart can get a similar edge if they use third-party fulfillment services that have partnered with the retailer, such as ShipBob.

Walmart will display a Free 2-day delivery badge for approved Walmart Marketplace sellers who use ShipBob (which will continue to support fulfillment for Walmart Marketplace orders outside of the Two Day delivery program).

The badge can give listings a boost – Walmart reports a 50% increase in conversion for products with 2-day badging, according to this week’s announcement that also featured a quote from Jeff Clementz, the Senior Vice President of Walmart Marketplace:

“Helping our sellers have access to 2-day delivery options is a key priority for Walmart. We’re happy to be working with ShipBob and see this relationship as a big advantage for our sellers and customers.”

Note that Walmart offers its own fulfillment service as well, launched in February 2020 and called WFS.

ShipBob says its fulfillment service is an “Amazon-like shipping experience,” and describes its pricing model on this page of the ShipBob website.

It said 2-Day delivery badging on Walmart.com is proven to catch shoppers’ attention: “Shoppers filter products with 2-day delivery and see “2-day delivery” badging in search results under the product price. Products with 2-day badging also benefit from higher search rankings.”

You can learn more about the Walmart partnership on the ShipBob website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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