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Amazon Says Get that HTML Out of Our Catalog

Amazon Says Get that HTML Out of Our Catalog

Amazon informed sellers they will no longer support HTML in product descriptions. It cited security concerns “as well as versatility to list products on non-HTML devices.”

The announcement resulted in consternation and calls for clarification from sellers.

The crux of the announcement was as follows:

“Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.”

A seller who lists in the Handmade section of Amazon was especially concerned, reporting that until recently, the only way to format descriptions was to use HTML. “Major nightmare for us to have to edit all of these listings,” they said.

Another seller agreed – “There needs to be an exception for handmade, or a better way to make the listings readable,” they wrote.

Some sellers cheered the move, some of them cracking wise about sellers who used emojis. “Does Blink still work,” one asked.

You can find the announcement and sellers’ response on Amazon Seller Central.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.