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eBay Rolls Out Custom Coupon Capability

eBay
eBay Rolls Out Custom Coupon Capability

eBay sellers who pay extra to have a Store on the platform can now customize coupons to entice shoppers to buy. eBay had announced the new capability as part of the Spring Seller Update on March 3, 2021.

The new coupons, available in Seller Hub under the Marketing tab, lets sellers create and share custom discount codes that buyers can apply at checkout. The new feature replaces the previous “codeless” coupons tool.

Sellers may not offer shipping promotions in coded coupons. But sellers can print coupons and include them inside packages – for example, they might create a code called “REPEAT5” and offer “$5 off your next purchase” by using the “Print a coded coupon note” option on the Seller Hub Orders tab.

eBay provided the following examples of how sellers could use coded coupons:

  • Show codes publicly on eBay.com or share them privately through your own marketing channels
  • Send a printed coupon code in your orders to encourage repeat purchases
  • Control your marketing spend by setting a maximum budget, specific start and end dates, and expiration dates
  • Set conditions such as a per-customer usage limit or minimum spend

“To create a coupon code, go to “Promotions” in your Seller Hub Marketing tab, and select “Coupon” in the “Create a promotion” menu,” eBay explained in Friday’s announcement on the Announcement Board where it also provided screenshots to illustrate how to find and use the new feature.

Let us know how you’re using them (or plan to use them) and how effective they are in boosting sales.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “eBay Rolls Out Custom Coupon Capability”

  1. This is one of the first incentives on Ebay that I’ve liked in a very long time. I’d like to put some coupons in my packages, but after toying around with that page for quite a while the other day, I can’t for the life of me figure out how to just PRINT these things and ‘not’ have them show up on the site as well for everyone to see.
    Imagine what an actual ‘step-by-step’ tutorial would do to help us ALL make more $$.
    Just imagine….

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