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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Nope, Etsy ads stink! So many WORTHLESS expensive clicks.
I tested their onsite ads out over the last month and the cost is so expensive. Forty five cents a click on a pair of jeans, sixty cents for a coat. My budget is always devoured within thirty minutes to an hour. I gave up on using them because they never give my shop a good return. I miss being able to set our bid price, you used to be able to set it at two cents a click and I would get a lot of traffic and orders.
I haven’t tried their off site ads yet. I did notice starting in February all my organic traffic dried up from Google and my items from Etsy where no where to be found on their product/item search. But, my items from Poshmark are still in the results and the same with Pinterest/Blog.
Certainly not more effective for me across my 5 shops. I was have good success with the old Etsy ads but not with these – I have turned them off. Not being able to control our top CPC is one of the fatal flaws. I am yet to meet someone who does like this new ad system. The best I do is make $1 for every $1 I spend on ads – so ending up doing the work for nothing.