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Amazon Lowers Fees for Cycling Accessories in Europe

Amazon Lowers Fees for Cycling Accessories in Europe

Amazon is creating a new category in Europe for Cycling Accessories and is lowering the referral fees for those items. The new referral fee will be 8% across all Amazon UK and European marketplaces (excluding certain tax), effective April 1, 2021.

The announcement from Amazon Seller Central follows:

Referral fee reduction for cycling accessories
To help your business, we are creating a new Cycling Accessories category and lowering the referral fee for items sold in this category. Effective April 1, 2021, the referral fee will be 8%* across all Amazon UK and European marketplaces.

The previous fee was 15% of the total sales price. The total sales price is the price paid by the buyer, including item price and any shipping or gift wrap charges.

The following product types are included in the Cycling Accessories category:

Bike backpacks, bags and panniers
Bike bells
Bike covers
Bike locks (cable, chain, combination, folding, mount)
Bike mirrors
Bike pumps

Bike racks and stands
Bike trainers
Bottle cages
Lighting parts and accessories
Quick releases
Rim bands
Saddle covers
Training wheels
Valve caps

*Excluding the digital services tax of 2% in the UK and 3% in France, Italy and Spain.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.