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eBay Shipping Badges Shown to Shoppers Get More Specific

eBay Shipping Badges Shown to Shoppers Get More Specific

eBay is replacing its “Fast ‘n Free” badge that shows shoppers when an item ships fast and free. eBay told sellers on Wednesday, “To make your shipping speeds more visible and help improve your sales, we’re replacing the Fast ‘N Free badge with a new message that shows shipping speed up front, making it easier for buyers to identify listings with the fastest arrival.”

The Fast ‘N Free badge had highlighted listings with shipping speeds of 4 business days or less, but it didn’t include any other details that buyers look for, eBay said.

The updated shipping message will include shipping speed, from next day up to 4 business days – for example, “Free 2 day shipping.”

The View Item, cart, and checkout pages will show the new shipping message along with a “get it by” estimated delivery date such as “Get it by Fri, Jan 1.”

eBay said listings where sellers specify they ship items in 4 days or less for free will automatically show the new shipping speed messages. But it said it wasn’t changing how it estimated delivery dates, which will continue to be based on the seller’s handling time, location, and the delivery services offered.

You can find the announcement and see what the new badge looks like on the eBay Seller Announcement Board, and find even more information on this page of the eBay website. And please let us know how this will impact you in the comments below.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “eBay Shipping Badges Shown to Shoppers Get More Specific”

  1. Where will they make these numbers up from?
    If I use my own buying account to buy from me, I know factually it is overnight local. Yet eBay says something like 5 days while my competitor across the country has a 2 day estimate. I ship same day cut off 6pm or so cause my PO is open until 9pm. eBay is just broken when I check.

    As for my store, thousand items, all the same policies.
    eBay shows Fast and Free randomly, not on all of them, and on and off on the ones it does show on.

    eBay is too broken for such tools and it will only hurt people without them knowing the issue.

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