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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Sellers Choice 2021 Marketplace Ratings: Etsy”

  1. Agreed about the customer relationship comments, esp the one about how, if Etsy shops were to treat their customers even remotely like Etsy treats its shop-customers, that shop would get shut down immediately. Etsy drives traffic by encouraging all shops to offer “free” shipping, sales, coupons to buyers who favorite our items (a buyer could certainly use this as a tactic should want to), etc. And most of the shops are very interested in good customer service just because it’s their business, happy to take the advice. But Etsy doesn’t have sellers’ best interests at heart. Sellers get squeezed between their regular customers who have been coming back for years, and Etsy. We need to increase our prices to adjust to changes in their complicated fees, some of which are hard to predict. Our hard-earned customer base can, and sometimes does, walk away. Possibly never understanding what is driving our price increases.
    Regarding the many comments about offsite ads: no one likes it. And the more truly handmade a shop is, the more of a problem this is, eating up profits that can be difficult enough to keep. Etsy has an blog entitled “Quit Your Day Job”. That might have been possible before Etsy went public. The share holder is Etsy’s first customer. Visitors/purchasers on the platform are the second. Shops come next, in 4th place. And no, that isn’t bad math, it’s a statement.

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