Email a copy of 'Bonanza Invites Sellers to Its Sitewide Holiday Sale' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Well this Bonanza “Sitewide Holiday Sale” is a bit of a letdown.
I’m sure there are a mentions not visible to me while conducting a generic search, but I just searched both Instagram and Facebook for “BonanzaHolidays2020”:
Facebook: 1 result
Instagram zero results
Unless I’m missing something, this is purely a social play encouraging Bonanza sellers to use the same coupon code in hopes of spinning-up network effect flywheel to generate traffic (and sales) – there’s no Bonanza-subsidized incentive for sellers or buyers?
Bonanza, sadly was one of the marketplace venues with decelerating October traffic (approx -5% according to Similarweb).
One suggestion – make a quick pivot (or note for next time you do this) to use a hashtag (#BonanzaHolidays2020) instead of just the word-mashup text across all social channels (and Google).
I am so excited I may have to check my Bonanza emails someday to see if anything sold there …
Still no ability to choose what payment processors I want to accept.