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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “Amazon Restricts Toy Sellers during the Holidays”

  1. Naturally. Amazoo wouldn’t want those pesky third-party sellers to compete against its own toy sales. Duh!

  2. Good Lord, this fool on YouTube is suggesting people sell through EE Distribution? Why, are they looking to lose their shirts? When I had an account with them, even their top tier provided barely any margin. I don’t mean like “rule of thumb” expectations like expecting to sell everything for double or triple what you paid either. I mean by the time you pay fees on shipping (and, in Amazon’s case, pad your prices to cope with $4 vouchers), you’re looking at needing 20% just to break even. That’s about where the top tier stops and you’ve got to buy 10+ cases of anything just to get there. And if those cases are an assortment, like with action figures, forget it, because half of those cases won’t sell anywhere north of 70% MSRP (tax included, plus free shipping). You’re basically counting on 1-2 figures out of 8 to sell for a crazy amount (because they’re shortpacked, scooped up at retail, or have a part needed to complete a build-a-figure) to have a chance at balancing the rest out. And that’s before EED plays games with partial shipments, slow/late deliveries, and damages they won’t take responsibility for. While I don’t know what I’d tell a hopeful to seller to do if they really wanted to sell toys, I do know that “open an EED account” wouldn’t be anywhere on that list.

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