Email a copy of 'eBay Loses Chief Marketer Going into the Holiday Season' to a friend
Loading ...
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
another rat jumps off the sinking ship.
Ebay did marketing?
Another executive sees the writing on the wall and jumps ship. This is really bad timing for Ebay to be losing or changing upper management unless things are much worse there than we can even imagine. If she left without even having another job lined up. This move me start wondering if that indictment against “Former” Ebay employees is going to impact Ebay in ways that they thought they were protected against. I know nothing has really been disclosed by any interested parties, but I still believe that Ebay is going to wind up being involved or at least held criminally liable for what happened. I also believe it is going to impact how they do business going forward and may result in many changes to the TOS that they have continued to shove down our throats all these years that have been in the grey area at best but probably in violation of various laws and regulations.
Just my thoughts and opinions based on other companies histories and also a bit of personal experience while working as a CFO for a company that would eventually be set up with a sting and prosecuted under RICO. They did not need my testimony, in fact i was never contacted, but my replacement felt the brunt of things for not fixing the problems (I made him aware of them before I left) or resigning as I did. I think that once that indictment gets to court (unless they all take plea deals) that Ebay is going to find itself in as much, if not more, trouble than the original people who were named in the indictment!!
No big deal. 99% of the people have no clue who or what she is. Just another rat doing a swan dive off the sinking boat.
Well she did ………?
And then she did …….. ?
And then later on she did …….. ?
So I’m essence she did nothing, good riddance to another dead weight eBay employee!
Buh bye! Whatevers. Won’t make a difference to sellers who will still have to deal with irrational and scammy buyers.
The CMO speaker slot at recent eBay Open events was consistently the least inspiring session. The opportunity to put clear water between eBay and other ‘general merchandise’ sites was missed. We were given a very generic, agency produced (?) presentation which made little mention of anything really unique about eBay.
One year she filled the time with an exposition on how we should all embrace millenials as they were the future of eBay – the take-out was that the vision for the future was that sellers should be selling new, branded floral backpacks (the example of the ‘ideal’ product she used) to affluent female millenials ordering via their phones, triggered by social media posts.
I did a quick straw poll of all the folks I spoke to at lunch afterwards as to whether this would make them do anything differently. Of course the answer was that they would continue to source at yard/estate sales, thrift stores, flea markets etc. The gap between eBay’s C-Level thinking and the reality of how their business actually works was very obvious.
This is the lady who produced the TV commercial knocking Amazon for their platform instability. ‘Nuff said.
And who created the “fill your cart with color” campaign, which they had to explain to us was a swipe at Amazon who they said was represented by beige in the commercials. I didn’t get it, so goodness only knows whether Joe Consumer ever figured that one out? It has to be one of the dumbest calls to action ever. Even if I do get message, I don’t understand what you’re asking me to do. Millions of dollars wasted.
I only spoke to her briefly a couple of times so I can only judge based upon the Open presentations. Seemed to me that she was a vestige of the JD era who didn’t seem to grasp that her job was to redefine eBay as something unique and apply marketing leverage to the depth of expertise of its sellers and the vast range of one of a kind inventory that they have access to.
Hopefully they’ll hire someone with some ideas to differentiate the platform rather than just re-heat the approach of the last few years. I don’t care if it’s a man or woman provided that they know what they are doing.
fees too much. i cannot do
Many shopping websites add seller fees. This change is just beginning. We also opened a store STUDS on Facebook to promote many high-quality products. We had many customers from ebay and other website, but that site down last year before, but this year due to COVID-19, our trade was seriously affected. Hope to seize this opportunity before they charge.