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You Can Now Set Up a Free Shop on Facebook

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Facebook launched Facebook Shops today along with complementary features across its apps that will “inspire people to shop and make buying and selling online easier.”

Facebook is working with ecommerce platforms including Shopify, BigCommerce, and WooCommerce to help their merchants grow their Facebook Shops and use Facebook’s other commerce tools.

Sellers will be able to feature products from their Facebook Shops in Facebook live videos: “Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.”

Here’s the gist of the new Shops from Facebook’s announcement:

Introducing Facebook Shops
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.

People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.

And just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.

We’re starting to roll out Facebook Shops today, and it will be more widely available in the coming months. You can learn more about how we built Shops with privacy in mind here.

You can find the full announcement on the Facebook FB.com website.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

12 thoughts on “You Can Now Set Up a Free Shop on Facebook”

  1. not clear at all. A lot mumbo jumbo garbage in FB announcement. I don’t like FB for their criminal activities of selling personal data. I’m sure they keep doing that, only using much more sophisticated tools.

  2. they want to help sellers start a business to help them , but keep the money to long so they can make interest on it. that’s only going to hurt sellers , not help them. where do these people come from ???

  3. And according to the Facebook merchant terms:

    “You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of any data, content, and other information provided by you or accessed by us in connection with the Merchant Commerce Features, including photos, videos, and Product Listing content, in connection with the Facebook Products.”

  4. Fakebook is a waste of time. I currently have 450 listings in 8 different groups. No one is buying anything there for the last 8 months. I’m making a little $ on Mercari. It’s the same payment setup. Bit of a hassle. But on a smaller site I have more confidence then eBay that has more glitches then I can count. And fakebook? I wouldn’t trust them with one penny of my money. If you sell from a group they pay with prey pal and you get paid right away. Left eBay after 22 years of hoops and my first 2 months on Mercari has been better than my last 6 months on eBay.

  5. Okay, so ship a product that hasn’t been paid for and hope they don’t reverse payment and keep the product? Do they think we’re stupid or something…or are they just that stupid?

    1. Don’t get me started on them giving themselves (taking) the right to infringe on our intellectual property by simply saying they have the right in the TOS. It’s one thing to publish our listings in multiple advertising avenues, but their verbiage is much too vague, giving them far too much leeway. Unacceptable.

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