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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “Amazon Is Listening to Sellers, Executive Says”

  1. ” many of us at Amazon are working tirelessly to find new ways to support you and your business,”

    Oh really? Then why in the last couple of weeks have they deleted almost 400 of my listings for what they call a ‘potential’ high price error in the first paragraph of the email that comes with each list. By the second paragraph there is no pretense whatsoever about it being a potential high price error. As far as they are concerned, it is an error and I’m not really sure how to fix it especially since there is no button to say that this price is not in error. The prices that are in error are the knuckle-head sellers sellers that list current Vogue Sewing Patterns with a MSRP of $30-$33 for less than $5. You can’t buy that same Vogue pattern at Joann Fabrics for that little even when they are on sale! So how are they selling ‘NEW’ patterns for that price? Yet apparently I’m supposed to list mine for that price although Amazon does say to make sure we are still making a profit. The Bots are running the asylum. But I am glad to have this guys name as I am composing a letter to Jeff, the BOD if I can find their email address, this guys, and I’m thinking of the Wall Street Journal and perhaps the Attorney General. It isn’t just patterns that I have justifiably listed in the $20+ range, but they have deleted some of my listing in the $4.99-$6.99 range. Uh, excuse me but how much lower can you go and make any money at all?

    The thing that gets me is that for every $10 drop in price, Amazon is losing $1.50. Doesn’t sound like much, but multiply it by thousands. Wonder what the board and stock holders will feel when they find out that Amazon is deliberately forcing sellers to lower prices that causes Amazon a huge money loss spread out over all the sellers that this is happening to. Obviously my customers don’t mind my normal prices as this is the best month I have ever had selling, and selling within all the prices points that are supposedly too high on the individual items that were deleted including one size of the pattern is okay and another size listed for the same price is too high??? except for those really low prices I have. Perhaps I should try to jack them up.

    1. They have no idea. What often happens, at least in organizations I’ve worked in, is that management is presented with a very simple dashboard. Depending on the purpose, it either had red/yellow/green lights or maybe a very basic line graph (like sales per quarter). These people are only bright enough to see that a red light or downward trending line are bad. They have no idea _why_ it’s that way or what to do about it. That’s for “the little people” to figure out now that they’ve made their Very Important decision and been paid handsomely for it.

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