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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

5 thoughts on “Etsy Enrolls All Sellers in Its New Offsite Ads Program”

  1. Well, that was the last straw. Only mandatory now for sellers over $10K but you KNOW it’ll be all sellers soon.
    When my current listings expire, I am out of here.

  2. Don’t force me into paying more. Giving 12% MORE an order on top of all transactions fees, on top of listing fees is just too much. And if I have repeat customers who constantly click on an off-site ad because it’s easier for them, I’m paying this fee over & over.

    For a seller who doesn’t put much labor into their product, it may not be an issue. But for those of us who add a lot of labor as value adding–this cuts into our profit margin greatly.

    My shop will remain on vacation mode until I see how this shakes out. In the meantime, I’ll be working on my web site to get it up to speed.

  3. In this time of global crisis and everyone on edge over their health and financial well being, the could have been the ‘good guy’s and put this off indefinitely. Selfish and ignorant people run that place and its disgusting.

    I want someone to explain to me how $10K is considered a success when its below poverty! And that people making poverty wages can take what will end up being a 20% ding to make stock holders happy. This is beyond outrageous.

    Bleeding shop owners to try to stay ahead of the market curve is UNSUSTAINABLE. They should focus on fixing what’s broken and help us sell more.

    What’s more, all you see on Google is Etsy marketplace ads which means that any search that anyone does goes to a category page, which also means that everyone over 10K will be dinged because we are all on the search results page.

  4. This idea of forcing sellers into the program “for their own good” is laughable. Etsy is making so much money off the sellers as it is already. If advertising on Google is going to bring in more revenue, they should be satisfied with the extra money THEY will earn by taking the standard fees from its sellers already. They make money ON EVERY SINGLE SALE on their site. All those little bits add up to A LOT of MONEY. THEY can absorb the cost to advertise. The selling platform model used to be that the platform got a little from all sellers, adding up to a lot for them. Now they want a lot from all sellers! I do not sell much on Etsy. I was actually going to be selling more there and less on eBay, but not anymore. I am under the 10K and will opt out of this scam ASAP.

  5. What planet is Etsy manager from where they think sellers can absorb another 15% fee. If eBay pulled a stunt like this, I’d have to pull all of my listing immediately. I barely break even with online sales these days as it is!

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