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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “eBay Sneaker Obsession Prompts Today’s 6-Hour Flash Sale”

  1. Apparently having learned their lesson from the botched eBay-subsidized 20%-off sneaker coupon last month (which eBay abruptly cancelled early due to abuse), eBay explicitly EXCLUDED guest-checkout from participation (this is the first time we’ve seen this).

    Hopefully disallowing guest accounts from participating will reduce fraud and abuse legit sneaker sellers have to deal with this time around.

    If it’s good for eBay it should be good for their sellers.

    We think it’s smart to occasionally exclude zero-feedback and guest accounts from higher-ticket and/or other items prone to fraud.

    Excluding Guest & zero-feedback buyers is a buyer requirements feature eBay should make available to sellers on account-wide, or selectively for certain listings of their choosing.

    “We all started somewhere” (eBay’s favorite retort to this request), but that doesn’t mean every seller needs to open up each and every high-potential for fraud listing (cellphones, laptops, etc) to high-risk,new/guest accounts.

  2. eBay must think it’s good business to lose 20% out of their own bankroll on each of these transactions only so they can add to their fake GMV numbers. That’s all this about. They’re not gaining any real buyers this way either. Buyers are only going to wait for more promotions like this which eBay will lose more money on. This company is in full desperation mode. Customers are leaving this dumpster fire in a mass exodus and all eBay can do is keep coming up with more gimmicks for buyers and tricks against sellers. They’re rolling downhill fast and they know it.

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