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Small Business Saturday Spending Grows 10% in 2019

Small Business Saturday
Small Business Saturday

Small Business Saturday took place over the weekend, and spending grew about 10% over last year’s event.

Americans who shopped at independent retailers and restaurants reported spending $19.6 billion that day, according to the 2019 Small Business Saturday Consumer Insights Survey from American Express and the National Federation of Independent Business (NFIB).

That’s up from an estimated $17.8 billion in spending in 2018.

American Express conceived and launched Small Business Saturday 10 years ago to help small-business owners get more customers – and presumably in response to consumers’ manic shopping sprees at large retailers and shopping malls on Black Friday.

Its survey found that seven in ten (70%) American adults are aware of the Small Business Saturday, which always falls two days after Thanksgiving.

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American Express said it is hoping to inspire its card members to make the conscious decision to Shop Small year-round by recognizing their spending at small merchants. Beginning this year, it will send personalized communications that highlight how Shop Small spending can add up.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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