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A Side of Shopping with Thanksgiving Dinner

Holiday shopping
A Side of Shopping with Thanksgiving Dinner

You may be old enough to remember when stores were closed on Thanksgiving Day. These days, it’s the kick-off to holiday shopping both in-store and online.

A survey from Deloitte found 79% of the 1,200 consumers responding planned to do their holiday shopping over the Thanksgiving period (Thanksgiving Thursday – Cyber Monday).

Of those shoppers, 94% planned to shop online and 87% planned to shop in-store.

Over 40% of all online spending during the Thanksgiving period is expected to occur on Cyber Monday, Deloitte reported – and of the consumers who said they planned on shopping online, 72% said they would do so on Cyber Monday.

Of those who plan to shop in-store, 70% will do so on Black Friday – and over one quarter of respondents (26%) will do so on Thanksgiving Day.

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Deloitte also found that younger generations will dominate holiday spending: Gen X shoppers plan on spending the most during the Thanksgiving period (an average of $452), closely followed by Millennials at $446. Gen Z consumers will spend less at an average of $335, but they lead all groups in heading to the stores on Black Friday at 82%, followed by 60% of Millennial shoppers who plan to be in stores on Black Friday.

If you need a refresher on the labels market researchers and the media place on different generations, Business Insider has a handy chart.

You can find the full press release about the Thanksgiving shopping survey results on Deloitte.com.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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