A.C. Moore is closing all of its crafts stores, it announced on Monday, citing the “headwinds facing many retailers in today’s environment.”
The company did not say what would become of its online marketplace it launched just 3 months ago, Marketplace.ACMoore.com.
When the company was preparing to launch the marketplace over the summer, A.C. Moore Vice President of Marketing & Digital Strategy Gavin Joyce told EcommerceBytes there was robust interest in the platform. “Our marketing strategy for A.C. Moore Marketplace will focus on targeting both current and prospective A.C. Moore customers. We hope to inspire our existing customer base already appreciative and inclined to support the creation of handmade goods, as well as a new wave of creative consumers not previously engaged with the A.C. Moore brand.”
Another company actually powers the A.C. Moore marketplace – Zibbet began as a marketplace for handmade goods and saw a growth spurt when Etsy made the controversial decision in 2013 to expand the definition of handmade and allow sellers to use some outside manufacturing. But as we reported in 2015, a promised revamp of the website disappointed many sellers. It now allows sellers to list on multiple marketplaces, or channels, including Etsy.
There’s no announcement of any changes on the A.C. Moore marketplace website that we could find on Monday night.