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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

4 thoughts on “Ads Becoming Essential for Sellers on eBay, Etsy, Amazon”

  1. Look at ads online and on TV. Clothing stores, face creams, cars, prescription drugs, fast food, beer. Why? Those markets are so saturated they have to advertise to get the consumer to notice them. A business plan that includes products that everyone needs but few sell doesn’t need to advertise. Seen a lot of shoe ads lately? Not shoe stores but ads for the shoes themselves? Meat? Broccoli? The best products don’t need to splash themselves all over the world to get customers. Produce and sell unique and necessary goods and services.

    1. @forumidentity I see shoe ads in every fashion magazine. Meat commercials all over cable.”Products that everyone needs but few sell”? I need 4 major food groups, soap, clothing, utilities, furniture and appliances, a car and insurance, drugs, and a vacation. Every one of those categories relies on ads and marketing with the exception of my gas and electric provider. No one survives on selling broccoli.

  2. Small and micro businesses should NEVER pay for ads on any other platform other than their own websites and social media sites. These businesses should also NEVER promote their products in such a way that they would lead their customers away from their own platforms and to another selling platform that does not belong to them i.e. Amazon, Etsy, eBay…. This is a bad bad bad idea.

    Also I have never been able to verify that ads I’ve used in the past had ever actually resulted in a sale nor have I noticed any significant increase in sales directly correlating with ads. Let’s also not forget that ALL e-commerce sites throttle their small sellers so even while you pay for ads, if you have already hit your monthly/annually threshold your literally just giving your money away to these billion dollar sites for no reason at all.

    However I do fully support and strongly recommend paying for follows and likes on social media platforms. These purchases you can quantify and can be used in 100’s of ways. Giveaways, sales, contests, developing your brand, etc…

    You want to sell more on e-commerce sites there’s only a few ways to do it.

    – Be the cheapest
    – Be the best (quality, shipping speeds, easy returns, trust worthiness)
    – Be different, unique, trend setting
    – Be the only one or first one in an industry
    – or any combination of the above

    Making Etsy richer doesn’t translate to making you richer and it never will.

  3. “A report from Kenshoo found that ecommerce ad spending increased 54% year-over-year in the third quarter of 2019.”

    I’m sure this has a LOT to do with how the marketplaces have been throttling listings more and more year over year. I pay my rent and that’s it. I refuse to let myself be nickeled and dimed to death anymore than they are already doing. Actually, they’re not even doing that anymore because my new marketing strategy is to steer clear of marketplaces!

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