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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
‘Selected sellers and selected items only’…. W-M is probably leaning on the manufacturers of those items to make up any cost difference. W-M is NOT doing this from its own bottom line. The items and third-party sellers probably must be pre-approved in the background somewhere, and the manufacturer(s) of those products will have agreed to either pay the difference, or W-M fronts the money and deducts it from invoices if W-M also carries those items.