Etsy is promoting Halloween shopping and is counting on sellers to “fund” the promotion. Etsy invited sellers to hold a sale on their Halloween-themed items – specifically asking them to offer a 20% discount and offer free shipping.
Many sellers may not be in a position to offer a sizeable discount and subsidize the shipping costs of their items, and they made their voices heard on a thread in the Etsy forums, such as the seller in this thread who wrote:
“Really Etsy? REALLY??? So now we’re being encouraged put things on sale AND offer “free” shipping? I don’t know what you are smoking, but at this rate I am in dire need of some. As we all know, it starts with the “encouragement” and ends with the big old stick, beating our shops into submission. This place gets more ridiculous by the minute.”
Another wrote that in most cases, they would be paying for people to buy their goods if they participated once they factored in the discount and the fees they pay Etsy.
Another seller believed the promotion was for large shops that had volume – “Etsy is thriving but with large shops that have staffs and production partners. That’s been the trend for some time.”
Etsy has said that nearly a quarter of listings that sell each day on its marketplace are on sale, and it said that number can increase dramatically during major shopping holidays. “In fact, 47% of listings purchased during Cyber Week in 2018 were running a sale,” it wrote in an article about optimizing shops for the holidays.
In announcing the Halloween sale, Etsy told sellers, “If your shop would like to participate, create a Halloween sale of at least 20% and enable free US shipping between October 13 to October 20,” and they provided a link for setting up their sale.