Email a copy of 'Marshalls Launches Online Store' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
What makes Marshalls or T.J.Maxx unique is their marketing of unique special purchase items where the buyer handles the item in person. I have been a long time customer of Marshalls and that is how they operate those brands along with Home Goods. Their outdoor goods division, Sierra, has had an on-line presence for many years as they stock fixed items from certain brands and offer them on-line at good prices.
I guess they needed to do this in order to grow. I hope it works, but I’d rather stop in to buy.