Email a copy of 'Small Business Payments Spotlight: How Shoppers Are Paying' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Shipping cost and speed is NEVER a concern of my clients.
Ever.
If it takes 3 weeks, they’re happy to wait…makes it special……
So……
“Half of consumers say they won’t shop at a small business if they have negative online reviews.”
But they’ll go to Amazon and get the worst service possible? or another mega-corp that has horrendous reviews? Most reviews are opinions and not fact, keep that in mind.
Small businesses must face up to the fact that American consumers are some of the worlds worse. Always exceeding the customers expectation is just one of many ways to combat this.
I think that’s actually too broad a statement. They should have been more specific about how people rate a seller. I don’t buy from sellers with negative online reviews, either, but only if they have a high ratio of them compared to positive reviews — and what is high to me might not be high to someone else. It also depends on what is actually said in those reviews.
For experienced shoppers, which are the ideal customer base in the eyes of most businesses, they know there are far too many variables to consider when choosing to do business with someone online.
Should this come with a “Sponsored Ad” notice?