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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Lately it’s ALL acting like an extortion scheme.
Throttling, hiding, and other unnatural acts…..
Need NEW Venue please…..organic and clean…..
Your headline is inaccurate … “Etsy Helps Sellers Pay for Google Ads to Draw Traffic to Its Marketplace”.
In actuality Etsy is pirating sellers advertising dollars to help Etsy pay for google ads.
Think about that ….. and this …..
Seller does not know what keywords are being advertised, has no control over the cost of individual clicks, and is supposed to smile and say cheese when their advertising money is used to place competing ads on pages they have rented from Etsy.
Yeah, of course they’re “super excited”. You bet your a$$ they are. Now it’s even more unclear knowing where our ad money goes.
What kind of transparency is Etsy giving sellers in regards to Ad Views and Clicks? How do we truly know these numbers are valid and correct?
You can try using Google Analytics to match up some numbers but Etsy prevents certain stats such as sales to reach Google. Deliberate? Of course.
If our shop only sells domestically in the US, are our products Google searchable world wide? If so, are we charged the click-through rate if someone in, say, China clicks on the item? If so, this would piss me off.
And finally, when looking at the stats they do offer, why is Item #1 with 15-Clicks; $3.95 while item #2 with 14-Clicks; $6.71?