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Amazon Announces New Type of Seller Promotion: 7-Day Deals

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Amazon Announces New Type of Seller Promotion: 7-Day Deals

Amazon announced a new type of promotion available to sellers: 7-Day Deals. Sellers can run limited-time promotional offers for up to 7 days on Amazon’s Deals page.

Sellers’ 7-Day Deals will also receive a “Limited time deal” badge in search results for increased visibility for the deal and – as Amazon said – for your brand.

Sellers must visit the Deal Details page in the Deals Dashboard in Seller Central to review fees, which includes a base merchandizing fee for each deal. Sellers report those fees as $150 for Lightning Deals and $300 for 7-Day Deals.

Sellers can create both 7-Day Deals and Lightning Deals on the Deals Dashboards. Sellers can find more information on Deals in the Deal Help Pages.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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