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Etsy Now the Proud Owner of a Second Marketplace: Reverb

Etsy Now the Proud Owner of a Second Marketplace Reverb

Etsy is now the proud owner of a second online marketplace. On Thursday, it announced the completion of its acquisition of Reverb, an online marketplace for new, used, and vintage musical instruments. It had announced its intentions in July, and confirmed the price of $275 million in cash for Reverb, which will remain a standalone business.

We see a Cloud in Reverb’s future: Etsy moved its own marketplace onto Google Cloud, which allows it to take advantage of Google’s machine learning and analytics, allowing it to launch new experiments particularly within search and discovery. Etsy can now leverage that learning and hope to reap similar rewards.

And as we noted in July, Reverb buyers and sellers can most likely expect to see more advertising on the marketplace.

Press release follows:

Etsy, Inc., the global marketplace for unique and creative goods, has completed its acquisition of Reverb Holdings, Inc., a privately held marketplace for new, used and vintage music gear for $275 million in cash, subject to certain adjustments with respect to cash, debt, working capital, transaction expenses and the value of equity awards granted in connection with the transaction.

Josh Silverman, Chief Executive Officer of Etsy, commented, “We are excited to officially welcome Reverb’s employees and the entire Reverb community to Etsy. We see significant potential in the Reverb marketplace and look forward to supporting them as they enable more and more music lovers around the world to buy, sell, connect, and learn. It is our goal to unlock further value in what is already a strong and vibrant business with key competitive differentiation.”

As previously announced, Reverb will continue to operate as a standalone business. There are a number of similarities between Etsy and Reverb’s businesses, such as the focus on improving search and discovery, making selling and buying easier, and growing their global brands and communities. The two companies will share knowledge and best practices, and Etsy plans to leverage its marketplace expertise to help Reverb further scale and grow.

Etsy will provide an update on the impact of Reverb to its 2019 financial guidance in conjunction with the release of its third quarter 2019 earnings. In addition, Etsy will file Reverb’s historical financial statements on Form 8-K/A within the time period required by the U.S. Securities and Exchange Commission.

About Etsy
Etsy, Inc. is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we’re committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.

Etsy was founded in 2005 and is headquartered in Brooklyn, New York.

About Reverb
Reverb is a leading online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused, eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear. A portion of each sale on Reverb goes to Reverb Gives, which provides youth music programs all over the world with the instruments they need to make music.

SOURCE: Etsy Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

3 thoughts on “Etsy Now the Proud Owner of a Second Marketplace: Reverb”

  1. Horrible news… just plain horrible..

    What was a good alternative (for music gear and vinyl records) will now be destroyed.

    Soooooooo long 3.5% commission fees

    1. I hear ya. I’ve been selling on Reverb since they opened and they have been so great for both buyers and sellers. I doubt that will continue under Etsy. Really dreading this.

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