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Former Amazon Exec Peter Faricy Brings Ecommerce to TV

Peter Faricy
Peter Faricy

The former Vice President of Amazon Marketplace Peter Faricy, who was instrumental in growing the army of third-party merchants on Amazon, is now helping to bring ecommerce to television, according to a report in The Information.

Faricy is now Discovery Inc. CEO of Global Direct-to-Consumer, overseeing the worldwide digital and direct-to-consumer businesses for the company, according to his bio on the Discovery website.

According to The Information, “Discovery next year will partner with the BBC to launch a global streaming service focused on science, history and animals. And Mr. Faricy is focused on building technology so that its new service offers extras like e-commerce and interactive content.”

It will be interesting to see if Faricy rides a new wave of commerce, and which merchants and brands he might bring along for the ride.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Former Amazon Exec Peter Faricy Brings Ecommerce to TV”

  1. Maybe I misunderstand, but isn’t this like those commercials we used to have on late night TV for Ronco gadgets, Ginzu knives, Mrs Helmut Mutter’s bathtub and Boxcar Willie albums? “CALL NOW!”

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