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eBay Heralds New Store Selling The North Face Brand

eBay Heralds New Store Selling The North Face Brand

eBay called attention to a new store by featuring it in the corporate blog, a privilege not afforded to most sellers. The North Face’s authorized partner Premium Direct opened the eBay Store, which features 15 styles priced under $150. eBay also called out other big-brand stores in the announcement, including Bose, adidas, and Maybelline.

Press release follows:

eBay is launching The North Face storefront via authorized partner, Premium Direct, to bring top-selling apparel from the world’s leading outdoor gear brand to the marketplace’s millions of shoppers. Just in time for Fall, the new storefront offers 15 styles under $150 spanning men’s and women’s outerwear, kid’s apparel, hoodies, footwear and backpacks at eBay.com/TheNorthFace.

“Launching our storefront on eBay makes The North Face inventory accessible to new audiences, including outdoor-lovers around the globe,” said Matt Osborn, CEO of Premium Direct. “Coupled with eBay’s broad reach, millions of shoppers can prepare for their next adventure with some of the best equipment out there.”

The North Face is one of the most sought after brands on eBay, with more than 1,000 items sold on the marketplace per day in 2018. Some of the fall styles from The North Face available on eBay include the men’s Resolve 2 Jacket, the women’s Glacier Quarter Zip Jacket, the girl’s and boy’s Zipline Rain Jacket and the Borealis backpack.

“We see over 1 million searches per year for The North Face on eBay,” said Nicole Colombo, head of fashion at eBay. “The addition of The North Face storefront represents eBay’s commitment to offering unparalleled selection, unique value and choice across the best brands at a variety of tastes, styles and prices.”

The North Face’s values intersect with eBay’s commitment to operating in an environmentally and socially sustainable way, making the storefront an ideal addition to the marketplace. It joins others from Bose and adidas, to Maybelline and more. Shoppers can visit ebay.com/TheNorthFace to check out the top styles.

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “eBay Heralds New Store Selling The North Face Brand”

  1. Of course Ebay is promoting them as this is what Wenig wants Ebay to become, nothing but an online outlet mall for major brands and stores. All sellers that find and sell used items with the North Face name will probably get hit with constant Vero violations even if your items were purchased and by law you have the right to resell them (cannot remember the name of the ruling/law that gives consumers this right).

    Ebay always sides with their big name partners even when they are violating the laws because they know the average person cannot afford to sue them. I really cannot wait until they take on the wrong seller that has deep pockets or access to them.

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