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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
We have never filled out the item specifics or attributes. Not even the upc code. We check the Does not apply. Our sales are the same today as they were 2 years ago. Why waste time on something that does not help. Saves a ton of time not doing it.
How is this different from what happens now? I never opt in to any product listing because 90% of the time, there is at least one error in the catalog information. However, very often, when a product has a UPC, it automatically connects my listing to a catalog item. I sell collectible music, and very often a limited collectible version has the same UPC number as an open-edition pressing. So, when eBay’s title and details link to my listing, it causes major problems since (at least in the vast majority of cases), eBay is describing the regular edition and that’s not what I’m selling. Then, they tell buyers they can get my item from another seller for less money (often significantly less), but the item the are suggesting is NOT what I’m selling (though it may have the same UPC). eBay needs to get rid of their disastrous catalog entirely and let sellers describe their own items like years ago. Whenever I tell that to eBay, their response is “don’t you want your listings to show up on Google?” Sure, I want them to show up on Google. But if the trade-off is that eBay is going to misrepresent my items and cost me sales and/or open me up to claims, then take my listings of Google entirely. I don’t pay Google, I do pay eBay – a lot!
each and every day fleecebay proves how idiotic and moronic they are.
self proclaimed greatest tech company…..
The product catalog seems to work best for a bar coded item’s. item’s made after WW2 of high quality to bar code days, are often missing.