An eBay moderator confirmed the company has been enrolling sellers into its “Cross Border Listing Program” that is powered by third-party vendor WebInterpret. It is an ongoing program that is presented to some sellers as an opt-in promotion and to other sellers as a promotion they must opt-out of if they choose not to participate.
A seller started a discussion today on the eBay boards looking for answers after they received an email this week informing them they had been enrolled in the program. They said when they contacted eBay, its customer service reps were unable to provide information or even confirm the validity of the email.
The eBay moderator responding on the thread wrote, “This service is free and something we are happy to provide to our sellers to increase their visibility and ultimately boost their sales.”
The moderator said the program translates eligible listings and posts them to 6 major eBay sites. He said the listings would not create duplicate listings, nor would they incur insertion fees. And he said listings where sellers use eBay’s Global Shipping Program would not be included.
However, some sellers were concerned that fees would apply after the promotion duration.
Sellers posted screenshots of various permutations of the notice from eBay about the program. There was lots of back-and-forth between the moderator and sellers concerned about the program. We’ve documented numerous instances where sellers have felt they have been burned by being enrolled in the program just by clicking on a link in the email looking for more information.
The takeaways from today’s discussion: be alert to emails that look like marketing emails to make sure they aren’t actually notifications; and if you have questions about eBay’s Cross Border Listing Program powered by WebInterpret, take a look at the thread, it may be helpful.