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eBay Makes Listings Available to Shoppers in India

eBay
eBay Makes Listings Available to Shoppers in India

eBay is making sellers’ listings (what it calls “eBay’s global inventory”) available on Indian marketplace Paytm Mall, making items accessible to tens of millions of Paytm Mall active customers. As part of the agreement, eBay is taking a 5.5% stake in Paytm.

In the coming weeks, millions of products sourced from eBay sellers around the world will be surfaced on the Paytm Mall shopping experience within the Paytm ecosystem, eBay explained.

Paytm Mall is part of India’s largest digital ecosystem, Paytm, which has over 450 million registered customers, over 130 million active users and over 12 million registered merchants.

Press release follows:

eBay Inc., a global commerce leader, and Paytm Mall, an eCommerce marketplace in India, announced an agreement today that will make eBay inventory accessible to tens of millions of Paytm Mall active customers in India. Additionally, eBay is making an investment in Paytm Mall and will own approximately 5.5% of the company.

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“We are deeply committed to India and believe there is huge growth potential and significant opportunity in this dynamic market,” said Jooman Park, eBay Senior Vice President, APAC. “This new relationship will accelerate our cross-border trade efforts in a rapidly growing market, providing hundreds of millions of Paytm and Paytm Mall customers with access to eBay’s unparalleled selection of goods.”

Paytm Mall makes international purchases frictionless for customers in the Paytm ecosystem. Through technology and strategic partnerships, Paytm Mall has been able to overcome the challenges that cross-border trade presents, such as high delivery costs, returns and long timelines, while ensuring that regulatory requirements are met, including the payment of customs duties.

“Today’s Indian consumers have expanded their horizon and now like shopping for unique products from international platforms,” said Rudra Dalmia, Executive Director, Paytm Mall. “This new strategic collaboration will ensure Indian consumers are given greater access to eBay’s vast selection of inventory. We’re excited about this relationship with eBay as our cross-border partner and investor and believe together, we will provide buyers and sellers an unparalleled opportunity to discover, engage and transact on our platform.”

The new relationship between the two companies provides eBay sellers the opportunity to reach new customers in a rapidly growing market, while providing Paytm Mall buyers a wide selection of global inventory that would normally be out of reach locally. In the coming weeks, millions of products sourced from eBay sellers around the world will be surfaced on the Paytm Mall shopping experience within the Paytm ecosystem.

In the months since launching eBay.in in early January, eBay has turned its attention to enabling India’s small and medium sized businesses to sell their products to eBay’s 182 million customers around the world.

“We are excited about our new relationship with Paytm Mall. This reinforces our commitment to invest in India and complements our existing import, export and domestic platforms,” said Park.

Paytm Mall is part of India’s largest digital ecosystem, Paytm, which has over 450 million registered customers, over 130 million active users and over 12 million registered merchants.

“Paytm Mall has always believed that the cross-border opportunity is a hugely untapped and logical growth path as technology continues to shrink the world,” said Srinivas Mothey, CMO Paytm Mall.

SOURCE: eBay Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “eBay Makes Listings Available to Shoppers in India”

  1. I no longer sell on eBay, but I do have a question. Will eBay list all seller’s goods on the India platform or do you have to request to be part of the program? Sorry, but I still consider India to be a third world county that we would not sell to. Trying to figure out shipping rates and does the USPS track mail into India are some things if I was an eBay seller, that I would want to know about.

  2. Sorry but who cares about India? I want eBay to show my products where buyers have money to spend and aren’t defrauding seniors about problems being with their Windows.

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