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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Amazon Use of Merchant Data at Heart of EU Antitrust Investigation”

  1. Is anyone shocked? This is ABSOLUTELY what Amazon has been doing for as long as I can remember. They’ve even stated at times that the collection of data is one of the crucial elements to their business, and in a sense, IS their business. With it, they know what a buyer wants, when they’ll buy, what price they’ll buy at. They’ve collected all of this through 3p platform sales – when they see products which they identify as being good (and profitable) sellers, they then go directly to the manufacturer and try and purchase those to sell themselves. I’ve been at trade shows where I’ve seen Amazon representatives walking up to company officials, huge PO’s in hand – cutting us out of the market, so to speak (as if Amazon sells a product, everyone else’s sales drop to nearly 0).
    I don’t have an issue with competition. But where the problem arises is that due to their position, they have an unfair advantage, Not only that, but they use that platform to further extend that advantage by fixing the buy box so that their offer is almost always the one that appears to the customer – even if lower prices exist. (They do this by emphasizing “trust”, which factors in things like FB scores. But, they make it so that Amazon is ALWAYS the most trusted source, even though they do not show their FB score, as if they did, their score would be so abysmally low that they’d be removed from the site as a seller!)

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