The holiday shopping season may be months away, but the USPS is running an ad campaign to reach merchants and offer to help them prepare for the busy shipping season. The ads lead to a page featuring the following heading:
“Get Ahead of the Holiday Season”
“This year, tackle your busiest shipping days with USPS. We delivered 955 million packages and handled 36.3 million returns last holiday season alone. Let us help your business with yours.”
The USPS offers shippers a free side-by-side shipping cost analysis, and has a form for merchants to fill out. In addition to asking for contact information, questions include:
- On average, how many packages do you ship daily? (options included 1-15; 16-25; 26-49; 50+)
- How much of your current shipping business are you doing with USPS?
- What percentage of your shipping is sent to residential addresses?
- How many of your packages weigh less than 1 pound?
- Job function?
The information gathered will likely serve as leads for postal sales representatives. The ads come as the USPS deals with competition from UPS as well as FedEx, which has shifted its strategy to target more small- and medium-sized merchants – not to mention Amazon, which looms as a threat to all of the shipping carriers.
This is probably a good time for online sellers to shop around and, as the USPS suggests, “get ahead of the holiday season.