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Why eBay Mobile-Friendly Checker No Longer Works

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Why eBay Mobile Friendly Checker No Longer Works

If you’re one of the sellers who has been having problems with the eBay mobile friendly checker tool, you’ll want to read eBay’s announcement that sheds some light on the issue. “We have made all listings mobile friendly automatically, regardless of how they were listed (mobile or computer),” the company announced on Thursday, 2 weeks after it made the change.

In the announcement, eBay wrote, “Sellers no longer need to use the Mobile Friendly Checker to add the viewport meta tag in order to make their listings mobile friendly.”

Sellers have been reporting problems using mobile friendly checker for the past 2 weeks. The issue was reported on Ecommerce EKG on June 14th when “Bad Hair Day” wrote: “The mobile friendly checker isn’t working in the listing form+.”

We researched the issue and published a link to a thread on the eBay boards where a moderator stated that the tool had been updated on June 13. “Sellers that are not using custom HTML in their descriptions no longer need to add the viewport meta tag to make their listing mobile friendly. Listings viewed through a mobile device will be mobile friendly by default.”

But sellers who missed the message on the thread remained in the dark, so it was no surprise another seller turned to Ecommerce EKG to report the problem on Thursday. “VeryGoodVintage” wrote, “For over a week now when using “mobile friendly checker” while setting up my listings, the only thing that appears is the Auctiva Scrolling Gallery. My description does not show up. So is Mobile Friendly Checker working? Don’t know.”

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“Eastwestphoto” responded, “I have had tons of troubles with ebay over this issue! 90% of the time the mobile friendly checker cannot find problems eBay reports in my listings. Endless bad programming glitches plague the website! Help ebay call and report!”

In its announcement, eBay explained that the viewport meta tag will now be added by eBay at time of rendering the View Item page on mobile devices.

eBay didn’t explain what the viewport meta tag was, but it wrote, “Sellers no longer need to use the Mobile Friendly Checker to add the viewport meta tag in order to make their listings mobile friendly.”

It included the following FAQs:

Which listings are fixed?
Existing and new listings created via mobile devices, computer or APIs. Sellers do not need to update previous active listings which are missing the viewport meta tag, because the tag is added real-time when the buyer loads the View Item page. If the viewport meta tag was added to previous listings, sellers do not need to remove the tag, it is ok to leave them as is.

Why does the Mobile Friendly Checker still exist?
If the description has embedded images, the tool will warn sellers if the embedded images have defined fixed widths that are not mobile friendly. If your description does not have embedded images, you won’t need to use the Mobile Friendly Checker.

If you have questions about the mobile friendly checker, let us know!

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “Why eBay Mobile-Friendly Checker No Longer Works”

  1. Lol. ebay thinking they are leading innovation by adding a feature they were literally Years behind everyone else in adding and now doesn;t make a damned bit of difference anyway as the listing form is so borked that the output looks to a Google Spider like the code was written in Swahili, translated to Tagalog and then written in by hand by a half blind Tibetan monk who was transcoding from a retarded orangutan signing the code! RIGHT TURN CLYDE!
    Not to mention that every listing is still locked inside an iframe making it virtually a certainty that it will never be spidered or make it into the wild as a SERP even if the code was correct!

    Have some fun and call ebay non-support in the Philippines, and ask them how Googles recent format/code change for the mobile search SERPs effects ebay’s structured data output and how it is handled by the Google Spiders, then as it is shown as a SERP…bwahahahahaha…The slightly more intelligent csr monkeys will just say they don’t know but the idiots who habitually try to do this will say all manner of foolish things simply because they have absolutely no clue what you are talking about and the arrogant little F’ers think that they are far smarter than whomever they are speaking to and can just BS their way through it!

    Once again the brain surgeons at ebay are so far behind they think they are 1st!

  2. They consider themselves a tech company, what a joke! This coding should have been in place as soon as it was needed. Just a lazy company making the sellers do the work for them, once again.

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