If you’re one of the sellers who has been having problems with the eBay mobile friendly checker tool, you’ll want to read eBay’s announcement that sheds some light on the issue. “We have made all listings mobile friendly automatically, regardless of how they were listed (mobile or computer),” the company announced on Thursday, 2 weeks after it made the change.
In the announcement, eBay wrote, “Sellers no longer need to use the Mobile Friendly Checker to add the viewport meta tag in order to make their listings mobile friendly.”
Sellers have been reporting problems using mobile friendly checker for the past 2 weeks. The issue was reported on Ecommerce EKG on June 14th when “Bad Hair Day” wrote: “The mobile friendly checker isn’t working in the listing form+.”
We researched the issue and published a link to a thread on the eBay boards where a moderator stated that the tool had been updated on June 13. “Sellers that are not using custom HTML in their descriptions no longer need to add the viewport meta tag to make their listing mobile friendly. Listings viewed through a mobile device will be mobile friendly by default.”
But sellers who missed the message on the thread remained in the dark, so it was no surprise another seller turned to Ecommerce EKG to report the problem on Thursday. “VeryGoodVintage” wrote, “For over a week now when using “mobile friendly checker” while setting up my listings, the only thing that appears is the Auctiva Scrolling Gallery. My description does not show up. So is Mobile Friendly Checker working? Don’t know.”
“Eastwestphoto” responded, “I have had tons of troubles with ebay over this issue! 90% of the time the mobile friendly checker cannot find problems eBay reports in my listings. Endless bad programming glitches plague the website! Help ebay call and report!”
In its announcement, eBay explained that the viewport meta tag will now be added by eBay at time of rendering the View Item page on mobile devices.
eBay didn’t explain what the viewport meta tag was, but it wrote, “Sellers no longer need to use the Mobile Friendly Checker to add the viewport meta tag in order to make their listings mobile friendly.”
It included the following FAQs:
Which listings are fixed?
Existing and new listings created via mobile devices, computer or APIs. Sellers do not need to update previous active listings which are missing the viewport meta tag, because the tag is added real-time when the buyer loads the View Item page. If the viewport meta tag was added to previous listings, sellers do not need to remove the tag, it is ok to leave them as is.
Why does the Mobile Friendly Checker still exist?
If the description has embedded images, the tool will warn sellers if the embedded images have defined fixed widths that are not mobile friendly. If your description does not have embedded images, you won’t need to use the Mobile Friendly Checker.
If you have questions about the mobile friendly checker, let us know!