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Retail Stores Add Amazon Counters; Buyers Have 14 Days to Pick Up Orders

Amazon Hub
Retail Stores Add Amazon Counters

Over 100 Rite Aid stores opened Amazon Counters today, and that number will expand to over 1,500 by the end of the year. Amazon Counters allow customers to easily pickup their Amazon packages.

Amazon plans to expand the Counter network to thousands of other locations through additional partnerships with retailers, convenience stores and small businesses across the US.

Sellers’ items sold through FBA are eligible for Counter pickup – note that in a FAQ, Amazon explains to customers: “You have 14 calendar days to pick up your package. If you’re not able to pick up your package within this timeframe, it will be returned for a refund.”

Amazon Counters are part of the Amazon Hub family, which includes Locker, Locker+ and Apartment Locker.

  • Locker is available in more than 900 cities and towns across the US.
  • Locker+ locations are locations in neighborhoods, cities and campuses across the US, staffed with helpful associates and self-serve kiosks.
  • Apartment Locker locations are located in apartment buildings.

Press release follows:

Sponsored Link

Amazon today announced the U.S. launch of Counter, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages in-store at a partner location. Starting today, customers will have access to more than a hundred Counter locations across the U.S., with thousands of additional locations coming soon. Delivery to a Counter location is available for the tens of millions of items sold on Amazon.com and works with Same-Day, One-Day, Two-Day and Standard Shipping. The service is available to all customers at no extra cost.

Amazon designed and built the technology for Counter from the ground up, resulting in a quick and simple package pickup experience for customers. For store partners, Counter’s straightforward pickup flow and user-friendly technology helps ensure store associates can serve customers without disrupting their daily activities. Counter originally launched in the UK with NEXT and in Italy with Giunti Al Punto Librerie, Fermopoint and SisalPay stores. The service has been positively received, driving strong customer engagement and additional foot traffic for partners.

Counter goes live today in more than a hundred Rite Aid stores across the U.S. By the end of the year, the service will roll out across 1,500 Rite Aid locations —from Oyster Bay, N.Y., to Chula Vista, Calif.Amazon is actively looking to bring additional partners onboard, including small to midsize businesses and other large chains.

“Amazon is always looking for innovative and convenient ways for customers to ship and receive their orders,” explains Patrick Supanc, Worldwide Director of Amazon Hub. “With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control. We are excited to partner with national businesses like Rite Aid, and local businesses in the future, to create an outstanding experience for our shared customers.”

“Creating a seamless, convenient customer experience is a key element of our strategy and digital transformation,” said Jocelyn Konrad, Executive Vice President, Pharmacy and Retail Operations of Rite Aid. “Being the first store partner for Counter in the U.S. is a differentiator for Rite Aid and we believe our partnership with Amazon, that includes Locker, creates a stronger in-store experience for existing customers and new customers that come in to pick up their packages.”

Shipping to a Counter pickup point is easy and secure. After shopping on Amazon.com, customers proceed to checkout and select one of the Counter pickup points available in their zip code as their delivery location. As soon as their package arrives at the store, customers receive an e-mail notification with a unique barcode as well as a reminder of the address and the business hours of their selected store. At the store, customers provide the barcode to store staff, who will scan it, retrieve the package, and hand it to the customer. Customers have 14 days to collect their package.

Counter is part of the Amazon Hub family, which includes Locker, Locker+ and Apartment Locker, designed to bring the ultimate convenience to customers via pickup and return points. Locker is available in more than 900 cities and towns across the U.S., offering an alternative, secure, and convenient delivery option available at no additional cost. Locker+ locations are secure and convenient locations in neighborhoods, cities and campuses across the U.S., staffed with helpful associates and self-serve kiosks. For apartment buildings, Apartment Locker gives residents an opportunity to receive all their packages —from Amazon and beyond —safely, securely, and at a time of their choosing.

For more information on Counter, or to find a location near you, visit amazon.com/Counter.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.