Email a copy of 'Amazon Lets Sellers Offer Prime-Exclusive Discounts' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
I set one up for 25 SKU’s. Here are my observations about the process.
* Minimum discount allowed is 20%. Bad example shown above! Better have some good margin to cover this much discount. If you choose an “Amount Off” promotion, make sure it still works out to a 20% or larger discount.
* At this point, you cannot “use the feature year-round”. It’s only for Prime Day. There is a grayed-out check box for Prime Day that can’t be unchecked.
* I used the Restock Inventory report (from Seller Central Reports->Fulfillment menu) to sort my current products and copy the SKUs into the Prime Price Loader template.
* The Prime Price Loader template is case-sensitive. “Amount Off” works, “Amount off” doesn’t.
* If you submit a template, and you don’t like the results — DON’T submit a second one! There is no way to select a whole batch of SKUs to edit or remove. Best to get it right the first time, and if you goof then fix the bad entries manually.
* I’m doing this to gain exposure to the brand, not to make a big profit on a lot of sales. At 20% off, there’s no big profit left! I just want to do this for Prime Day since they’ll be ramping up the hype for it. I can’t see doing this every day for Prime members even if I could — what would the point be?