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Amazon Launches Store for College Students

Amazon
Amazon Launches Store for College Students

Amazon launched an “Off-to-College” store on Thursday, calling it a one-stop shop for college students. “The store allows students to browse millions of college must-haves, from Amazon devices and textbooks to duvet’s and picture frames, with low prices and one convenient destination.”

The announcement also served as a reminder that Amazon makes available a student version of its Prime membership program stocked with items that can be delivered in one day or less.

Excerpt of press release follows:

Amazon today unveils its Off-to-College store, the ultimate destination for your college shopping needs. Available on desktop and the Amazon App, students can browse a wide range of essentials with low prices for their dorm, classes and extracurricular activities in one place, without sacrificing valuable summer vacation time. New this year, Amazon enlisted the help of Ava Phillippe to share her own dorm room must-haves. Customers can shop Ava’s list or browse college influencer-curated style guides, including earthy artsy, casual throwback, modern minimal and eclectic chic.

According to Mintel’s 2019 Back to School Shopping Report, college students are increasingly expected to use their own money to purchase items they need for college. The store will have deals every day and Prime Student members will enjoy exclusive perks for shopping the store. Shoppers can find the college store at amazon.com/offtocollege. With Amazon’s already low prices and savings on essentials throughout the summer, shoppers can get the products they need without breaking the bank. Plus, they can enjoy free shipping on millions of items, and Prime Student members can get their items delivered even faster with unlimited free One-Day and Same-Day Delivery.

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“We want to support students and parents with everything they need to make the transition to campus life comfortable this year,” said Cem Sibay, VP of Amazon Prime. “The combination of Prime Student’s convenient shopping and entertainment benefits and our Off-to-College store’s incredible deals allows students and parents to stretch every dollar, while keeping all of the fun and excitement that comes with getting ready for college.”

Curated Dorm Room Style Picks
Amazon has teamed up with second year college student, Ava Phillippe, to offer her dorm room must-haves, featuring her top picks from Amazon Home. Ava’s list was created to help inspire students to transform a drab dorm room or small space into a personalized oasis, without sacrificing comfort or value. In addition to browsing Ava Phillippe’s dorm room must-haves, students can browse Amazon’s new Dorm Styles feature for inspiration. Expertly curated by college lifestyle influencers, each dorm style guide – earthy artsy, casual throwback, modern minimal and eclectic chic – features suggestions on how to transform a cookie cutter dorm room into your home away from home. From the items you need, like bedding and computers, to the ones that will take your dorm living to the next level, like an Amazon Fire TV Stick with Alexa Voice Remote, and a cozy desk chair, Amazon offers all you need to add a personal touch to any dorm room.

Exclusive Perks with Prime Student
Designed specifically for college students, Prime Student offers students the best of shopping and entertainment from Amazon to make campus life easy and fun. Nowhere else can students stream music and thousands of movies and TV shows, receive discounts on college essentials, and get fast, free shipping all in one place. Prime is evolving to be even faster with Prime Free One-Day Delivery now available on 10 million products coast to coast including the best shopping for college. That means that college students will find popular college items including bedding, furniture and school supplies – delivered the very next day or even faster. Students enrolled in two or four year colleges are eligible to sign up for Prime Student and after a six-month trial, Prime Student is half the cost of regular Prime at just $6.49 a month or $59 a year.

A link to the full press release follows below.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.